Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We are currently seeking a passionate Product Marketer to join our IBM Consulting Cybersecurity Services team. IBM Consulting is a leading business consulting firm, operating inside IBM. We are committed to providing transformational business solutions for our clients that leverage AI and hybrid cloud technologies.

Product Marketers work to establish and highlight how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

In this role, you will work closely with our marketing team, consulting team, clients, and partners to develop and execute comprehensive, multi-channel marketing programs that drive the success of our cybersecurity services and support for integration with our software products in our target client accounts.

• Participate in interlocks with Consulting leaders assessing the readiness, timing, and roll out of market entry points within our consulting portfolios.

• Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of WatsonX with consulting + our ecosystem).

• Support the creation of compelling full funnel marketing content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, client case studies, demos and more.

• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.

• Monitor, analyze, and report on marketing performance and adjust strategies as needed

• Act as a project manager, aligning work to a plan and communicating and collaborating across your team to deliver

• Stay current on industry trends, market conditions, and competitor activities, applying insights to inform marketing strategies

This is a Hybrid role, attendance to the office will be required only 3 times per week.CC_

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Required Technical and Professional Expertise

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Experience in product marketing, preferably in a B2B environment.

• Experience supporting the development and execution of successful product marketing plans.

• Strong communication and writing, with the ability to distill complex ideas into clear and compelling messaging.

• Analytical and problem-solving skills, with the ability to draw insights from data

Preferred Technical and Professional Expertise

• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)

• Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)

About Business UnitIBM Consulting is a leading business consulting firm, operating inside IBM. We are committed to providing transformational business solutions for our clients that leverage AI and hybrid cloud technologies. We specialize in all areas of consulting across business strategy, experience, technology, and operations helping global clients create growth and competitive advantage through technology - IBM's own, as well as our open ecosystem of technology partners (AWS, Adobe, Oracle, Microsoft, SAP, and Salesforce).

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.