Design Your Future at PVH

Manager, Public Relations, Calvin Klein Asia Pacific

POSITION SUMMARY:

This role is to spearhead and drive Calvin Klein brand relevance in APAC region through the power of PR in today’s world of influence – earned media and press media impact. This includes developing strategies to amplify campaigns, creating compelling storytelling angles and activation plans, and lead execution to maximum exposure.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Communication Strategy & Planning

• Develop influencer and press strategy for the APAC region to drive key initiatives and campaigns working closely with brand marketing counterparts

• Develop compelling storytelling angles for campaigns and product messaging. Align or adapt with global counterparts.

• Build activation concepts, content collaboration concepts, and seeding plans that generate earned exposure

• Develop regional press tactics including exclusives, editorial, syndication plans to drive media impact

• Work closely with marketing and cross functional teams to ensure synergy full funnel plans

• Work with global counterparts to support regional needs, adapt & guide global plans for APAC relevancy

• Work with local markets to gain insight and knowledge to formulate best tactics

• Draw insights from past campaigns and translate into action

• Lead communications with external agency support if any

Execution in Excellence

• Develop execution guides, influencer briefs and facilitate deployment working with local markets, be the gatekeeper to ensure on brand execution and tactics

• Develop press materials working with relevant global counterparts

• Manage global seeding initiatives for the region

• Manage regional media and product shooting requests

• Review and manage regional press & influencer lists, identify influencers who align with brand values, target audience and marketing objectives

• Work with regional and global stakeholders to gain alignment on any local initiatives

• Support global / regional/ local events execution to maximize on brand exposure

• Work closely with creative teams to align on product styling or content development needs

Crisis Management

• Closely monitor in real-time, the PR impact of any potential crisis

• Manage communications strategies to protect the company's reputation

• Work closely with all local market and global teams to craft responses as needed

Internal Communications

• Work with corporate communications to engage and excite internal associates on brand happenings

• Develop brand engagement activities and communication materials

KPIs and Reporting

• Set annual and by program KPIs for the region and local markets

• Submit regular KPI tracking, working closely with marketing teams

• Submit monthly PR clippings reports to CKI

• Submit special reports: press events, store openings and digital campaigns

INTERNAL & EXTERNAL CONTACTS:

Internal: Global communications & marketing, Regional Marketing & Cross Fuction teams, Local marketing teams

External: PR & Event agency, press & media, influencers

CREATIVITY: Must possess a strong fashion aesthetic; interest in trends, lifestyles, competitors and media. Able to introduce new ideas. Can work within the creative process effectively, and support to bring ideas to reality.

TEAMWORK: Positive and able to build good working relationships; collaborates toward deadlines and deliverables. Able to communicate effectively across the team and organization.

ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

ENVIRONMENT: Ability to work in fast-paced, team-oriented setting; daily interface with Global, Regional and Local GTM teams.

QUALIFICATIONS & EXPERIENCE:

Experience: More than 7 years PR & communications experience. Well verse in Asia social media landscape and press relations. Experience in Fashion industry.

Education: Bachelor’s degree or above

Skills:

• Strong interpersonal, communication and presentation skills

• Strong English written skills, experience in press release and/ or copy writing an advantage

• Social savvy, creative, spots trends with a strategic lens and able to translate into action plans

• Collaborative and communicative, capable of working with multiple stakeholders and multi-tasking

• Well organized, self-motivated and pro-active with proven work ethics

• Fluent in written and spoken English. Chinese or another Asian language a plus

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.