- Cultivate and maintain strong relationships with SiriusXM Talk Partners, serving as the main point of contact for marketing initiatives and other Non-Programming initiatives.
- Manage Partner campaigns from planning and strategy phases through implementation and execution.
- Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, brand, and Digital.
- Ensure seamless communication and coordination to optimize the effectiveness of partner programs, including Partner and Host Approvals of marketing materials.
- Work with the partner's teams to understand their current visual identity and communicate this to internal creative team, preserving the authenticity of the partner and tone of the partner's content.
- Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives.
- Facilitate a high volume of creative assets from conception to distribution.
- Act as the quality control for each partner by coordinating approvals of marketing materials.
- Brainstorm and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner elations for SiriusXM.
- Develop strategies for specialty programming, event interviews, performances, and partner-hosted shows.
- Create and execute social promotion strategies, including the necessary assets needed to run a successful social media campaign across Instagram, TikTok, X, Facebook and YouTube.
- Create, distribute and monitor the performance of SiriusXM links for partners and their guests shared through their networks off platform to drive awareness and and traffic back into the SiriusXM app or trial offer.
- Draft and negotiate marketing deal points for new and Y-o-Y partner initiatives.
- Monitor partner execution and identify opportunities to increase partner engagement.
- Monitor and analyze the performance of talk partner marketing initiatives using relevant metrics and key performance indicators. (KPI's).
- Provide and present regular reports and insights to stakeholders, highlighting the impact of the partnership activities and identifying areas for improvement.
- Maintain a finger on the pulse in the rapidly evolving landscape of the industry, understanding technological advancements, content trends, social trends and shifts in the Talk industry.
- Content Aggregator for all SiriusXM brand and seasonal campaigns and facilitate requests from talent to support those campaigns.
- Training to manage internal SiriusXM systems such as WorkFront and Branch.
- Support and assist with aggregating marketing plans for ongoing Partner marketing support, new launches and events.
- Monitor that SiriusXM and partner contractual obligations are fulfilled on a quarterly and annual basis.
- Aggregate priority programming content each week and present Talk priority programming in each week's meeting.
- Provide weekly summary of takeaways from Talk, Comedy, and Entertainment meetings.
- Create deeplinks for partners and hosts and track the performance of those links assets.
- 4+ years of experience in content marketing, social and digital marketing.
- Proficient in computer and software skills such as PowerPoint, GoogleDocs, (Slides and spreadsheets) and familiarity with Monday.com.
- Well-organized and detail-oriented.
- Exceptional communication, presentation, and writing skills.
- Commercial awareness partnered with a creative mind.
- Ability to seamlessly multi-task effectively across multiple active projects in a fast-paced environment.
- Willingness to be highly collaborative.
- Experience with editing or design software.
- Ability to analyze data sets across listening, organic social, Paid performance and understand how it's actionable for your projects.
- Must have legal rights to work in the U.S.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $88,000 to $117,200 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.