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Caterpillar, Inc. Marketing Development Consultant in Seguin, Texas

Marketing Development Consultant


Formore than 85 years, Caterpillar has been building the world’s infrastructureand, in partnership with our network of Cat® dealers worldwide, has helpeddrive positive and sustainable change on every continent. We are a globalcompany, with hundreds of locations worldwide to serve and support our customerbase, and respond quickly to their needs.

PerkinsEngines, a wholly owned subsidiary of Caterpillar Inc., is recognised as aleading manufacturer of industrial diesel engines. OEM Manufacturers and userson every continent have, for generations, trusted Perkins Engines to powertheir world.

Afantastic opportunity has become available for a Market Development Consultantto join our Sales, Marketing, Servicing & Parts (SMSP) Product Marketingteam based in Seguin TX.

Asthe Market Development Consultant, you will identify, evaluate and developbusiness cases for opportunities of new market segments that support salesgrowth objectives and improve profitability. You will then follow this throughthe Caterpillar NPI process and lead a team accountable for the launch to themarket.

Asthe successful candidate you will;

  • Provide leadership to the business unitcovering industries, markets, new products, applications, and distributionneeds to support new business development. This will include identification,evaluation and business case development.

  • Turn input from the customers and markets intoactionable product requirements working with the product team.

  • Ensure results and recommendations for businessdevelopment are presented to senior management through commercial businesscases.

  • Participate in long-term strategy development,assist in developing and maintaining multi-year plans and objectives, andprovide competitive analysis to support business planning. You will interpretcompetitive current and future capabilities and plans across a broad range of industriesand markets and provide financial analysis in profit centre strategic planning.

  • Lead management in planning and execution ofmajor programs, products, and objectives for business unit investment for newsales growth.

  • Be accountable for the product launch tocustomers and the market, pulling on a wider marketing team for expertise andexecution as required.

  • Serve as a companywide resource on a productrange, assisting senior management and sales in interpreting and usinginformation provided.

  • Enable effective sellingby building and communicating compelling customer value propositions that areunderstood both internally and externally,

  • Travel to understand regional or worldwidebusiness conditions.

This high profilerole will provide great opportunity to gain deep understanding into thecommercial, product management and marketing functions with-in Caterpillar andprovide a fundamental building block to progress to wide range of seniorposition


Basic Qualifications:

  • Bachelor degree in an accredited Business Management or Marketing Subject.

  • 5 years of experience in Business to Business Marketing

  • Self-starter with strong technical leadership skills

  • Ability to communicate technical information effectively at all level ofthe organization, including peer groups, senior management and customerleadership teams.

  • Ability to drive actions through the organization

  • Must be able to adhere to travel schedule

Top Candidates Will Also Have:

  • Previous customerfacing experience or sales experience would be beneficial

  • Prior experience in engine control system development (preferably in theoff-highway industry)

  • Ability to coach and train others

  • Experience of the Caterpillar NPI process.

  • Six Sigma black belt experience

Relocation is available for this position

Caterpillar providesequal employment opportunities to all employees and applicants for employmentand prohibits discrimination and harassment of any type without regard to race,color, religion, age, sex, national origin, disability status, genetics,protected veteran status, sexual orientation, gender identity or expression, orany other characteristic protected by federal, state or local laws.

Caterpillaris not currently hiring individuals for this position who now or in the futurerequire sponsorship for employment visa status; however, as a global company,Caterpillar offers many job opportunities outside of the U.S. which can befound through our employment website

Job Marketing Services

Primary Location United States-Texas-Seguin

Unposting Date: Jun 26, 2019, 12:59:00 AM

EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

Relocation assistance is available for this position.

Req ID: 190004TM