Global and EMEAI Business Communications Manager – Home Care and Personal Care

At a glance

Position:Global and EMEAI Business Communications Manager – Home Care and Personal Care

Primary Location:Seneffe (BEL), Belgium

Additional Locations: Madrid (ESP) Wiesbaden (DEU) + More - Less

Schedule:Full time

Date Posted:05/06/2024

Job Number:R2050953

Position Type:Regular

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

About you and this role

Dow Consumer Solutions is currently seeking a highly motivated, strategic, and customer-focused professional for the role of Global & EMEAI Business Communications Manager, focusing on the Home Care and Personal Care markets. This position can be at major Dow sites within the Western European Union, including locations such as Madrid, Spain, and Seneffe, Belgium.

The Global Business Communications Manager is responsible for developing and executing global marketing communications strategies for Dow’s innovations and solutions, targeting audiences across Home Care and Personal markets. This individual provides strategic communications counsel to the Global Strategic Marketing Directors and Global Segment Leaders (MMT) and oversees and coaches the regional business communicators to ensure a collaborative approach to implement the promotion strategies and plans across all regions.

Additionally, this role includes developing and implementing the regional business communications strategy in EMEAI aligned with the global strategy and in close collaboration with the regional marketers. In addition to strategic communications work, the responsibilities encompass a variety of communication endeavors, including but not limited to narrative creation and content development, digital and social media campaigns, coordination of in-person and virtual events and management of media relations.

The position is part of Dow Consumer Solutions business communications team, and will report Liv Schneider-Affeld, Global Business Communications Leader, Dow Consumer Solutions. This individual will sit on both the Home Care and Personal Care Marketing Management Teams.

Responsibilities

Key Responsibilities:

• Owns global marketing communications strategies and budget for the Home Care and Personal Care market.

• Responsible for developing and implementing global communication strategies for the Home Care and Personal Care markets, including KPI definition and ROI tracking.

• Owns global marketing communications budget for both markets

• Implements or oversees the implementation of global marcom tactics and develops narratives and consistent messages that resonate with target audiences

• Owns the global digital marketing communications campaigns, including social media, SEO/SEM, and email marketing.

• Provides communications counsel and guidance to the Global Strategic Marketing Directors and Global Segment Leaders (MMT).

• Oversees and coaches regional business communicators to ensure effective resource management, consistent messaging, and enhanced promotion effectiveness when implementing promotion strategies and plans across all regions.

• Part of the DCS Global Business Communications Leads Team.

• Crisis communications lead for both markets.

• Owns EMEAI marketing communications strategies and budget for the Home Care and Personal Care market.

• In charge of communication strategy and content development for EMEAI, ensuring alignment with global communications and regional priorities, and owning the promotional budget for the region.

• Develops and executes integrated communication plans to promote Home Care and Personal Care technologies to target audiences via multiple communication tactics, including new product launches, re-promotions, thought leadership initiatives, media engagement, customer communication programs, and creative advertising campaigns.

• Develops messaging and writes communications materials, including public relations materials (press releases, fact sheets, etc.).

• Organizes both in-person and virtual tradeshows, conferences, and webinars.

• Owns development and implementation of digital plans, including content development, website updates, literature publishing, email marketing campaigns, social media, as well as SEO and SEM.

• Oversees agency management, including performance evaluation and relationship management.

Qualifications

• Bachelor's degree in communications, public relations, journalism, marketing, or related fields.

• 6+ years of experience in marketing, business communications, and/or related communications disciplines.

• Deep understanding of strategic communications, content marketing, and media engagement.

• Fluent in English (both spoken and written); proficiency in additional languages is advantageous.

• Robust knowledge of digital and social media communications, tools, and analytics.

• Ability to work with diverse cultures, functions, businesses, and stakeholder groups while managing multiple projects and clients simultaneously, prioritizing a diverse range of projects, and meeting tight deadlines.

• Excellent interpersonal, networking, problem-solving, negotiation, and leadership skills.

• Experience in agency and budget management.

Benefits – What Dow offers you

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.  You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.

• Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need...when you need it.

• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.

• Become a Dow shareholder through various employee stock programs.

• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.

• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.

• Global Paid Time Off (PTO) policies:

• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).

• ​Paid time off to care for family members who are sick or injured.

• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.

Join our team, we can make a difference together.

About Dow

Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately $45 billion in 2023. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visitingwww.dow.com.

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available onwww.dow.com.