Caterpillar, Inc. Digital Technology Rep in Shandong, China

Digital Technology Rep


Job Purpose:

The position is responsible for leveragingdigital technology to transform traditional product support approaches orprocesses to deliver best-in-class performance on parts sales & service, anddevelop/execute SEM product support digital related projects to execute SEMdigital strategy. And the position is also responsible for management of SEMGlobal Product Support digital platforms.

* Job Duties/Responsibilities may include, but notlimit to:*

The incumbent’s key duties and responsibilitiesare:

1.Brainstormnew and creative digital growth solutions.

2.Identifydigital trends and insights, and optimize spend and performance based on themost effective solutions.

3.Utilizestrong analytical ability to evaluate end-to-end customer experience acrossmultiple digital channels and customer touch points.

4.Manage,maintain and optimize various platforms related to SEM global product supportarea.

5.Definestandards across the platforms.

6.Collaboratewith various teams inside SEM and CAT side business teams to identifyingeffective new management process.

7.Measure andreport performance of all SEM GPS digital related business, such as partsonline sales, Mobile APP etc.

8.Collaboratewith digital agencies and other vendor partners to implement and utilizevarious digital tools.

  1. Support Product Support internal functional team to implement digital related projects to improve work accuracy and efficiency.

10.Annually provide the suggestions and comments for revisionof SEM Aftermarket Digital Strategy by leveraging leadership’s insights and gethelp and support from CAT internal org. and our business partners.


1.BS/MS degreein marketing or digital related.

2.Provenworking experience in digital marketing area.

3.Solidknowledge of website analytics tools.

4.Stronganalytical skills and date-driven thinking.

5.Ability tolead and manage multiple projects concurrently.

6.Fluent inspoken & written Mandarin Chinese and English

7.Stronginitiative, good communication, interpersonal and organizational skills.

Job Information Analytics

Primary Location China-Shandong-Qingdao

EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

Req ID: 18000CA0