Brand Manager, HKTW - 2407020514W

Description

Cultivate empathy & Formulate strategy

Utilize category and consumer insight to identify category growth driver and develop solutions for brand to build differentiation and competitiveness in the market

Build best consumer experience across different shopper touchpoints including online and offline

Business & Financial Acumen

Identify key investment priority and drive E2E P&L result

Manage A&P with expertise in budgeting

Drive brand contribution improvement with better mix and planning

Ignite experience & Reimagine performance

Manage brand through existing business or new product launch to drive category and share growth, brand equity and loyalty

Manage marketing operation discipline from planning to execution and co-working with cross-functional team

Campaign management/execution: develop IMC campaign or adaptation campaigns consumer communication, including agency management, quality control, campaign performance monitoring etc.

Evaluate result for campaigns and ability to come out improvement plans

Shape best experience to connect consumer with integrated data framework that leveraging both conventional and new media (Online, social media), PR and BTL (brand communication in the stores

Collaborate with 3rd party partners and manage relationships.

Leadership & Team management

Develop team’s capability on marketing and brand acumen

Accelerate teams’ development with on job coach and training

Provide inputs with strong consumer insights to lead and shape the marketplace with stakeholders (cross-functional teams & GFO)

Compliance Process Management on regulatory, legal, quality & control and financial to align with Credo based decision

Key Deliverables :

Sales, Offtake, Category Growth, Market Share, Brand Contribution, investment Effectiveness and Efficiency (Brand TIE, ROI, ROAS, etc), 1 st party data activation KPI (conversation, active members engagement, etc.), Operation discipline of teammates

Key stakeholders are regional franchise team, local cross functional team, HK marketing team and strategic partner (from agency)

Qualifications

University educated in business or related disciplines

At least 5 years of brand and product management experience with proven track record. Prior experience in FMCG industry is a bonus.

People/team leader experience is a bonus

Innovative and results oriented

Good discipline and attention to details

Strong communication and interpersonal skills

Strong leadership and business acumen

Good English proficiency in written and oral

Resilience, agile mindset to cope with ambiguity & pressure

Primary Location Asia Pacific-Taiwan-Taipei-Taipei

Job Function Strategic Planning

Req ID: 2407020514W