Role: SPM / GPM

Experience: 6 to 14 years

Qualification: B. Pharma + MBA - Marketing OR Pharma. Management

Industry Preference: Pharma

Therapy & division: Gynae - Inca Division, we are open to consider candidate from any therapy with a good experience in product marketing

Job Location: Sun House, Mumbai

Job Description:

• Development of marketing and promotional plans for products to support the end consumers need

• Ensuring marketing strategy implementation through sales force connect

• Market intelligence through primary research and customer connect

• Collaboration with internal & external media to ensure the proper execution of strategies

• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.

• To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.

• Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.

• SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.

• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.

• Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

• Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.

• Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.

• Evaluate packaging / pack and pricing options on regular basis benchmarking the brand to the category/competition

• Carry out market/field visits to oversee implementation of marketing activities

• Actively drive Brand Innovation to develop new products/formats to augment the Brand presence in its core category, and also facilitate expansion into adjunct categories

• Develop and execute innovative promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line (BTL) activities

• Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations.

• Collaboration with internal & external media to ensure the proper execution of strategies

• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.